Thought Leaders 2027

A trusted voice behind every company that matters.

Thought Leaders 2027 is coaching that builds leaders and leadership teams into brands that drive strategy and revenue. LinkedIn first, then every channel where buyers, investors and future employees decide whom to trust. Twenty years of brand and growth strategy work behind them.

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Joonas Kylliäinen speaking with a microphone.

Joonas Kylliäinen in an armchair at a microphone.

Who is Joonas?

Joonas Kylliäinen is a brand strategist, entrepreneur, CEO of Arc Studio, keynote speaker and coach.

His subjects are commercial thought leadership and the personal brands of leaders and leadership teams. He works with leaders and experts alongside communications and commercial teams, in the companies that want to be known for what those people know.

He grew up in Kouvola, a paper mill town, and played ice hockey from four to twenty. He started in sales, selling cosmetics in a department store, then a hundred calls a day at Lexmark, then years leading sales at agencies. In 2022 he founded his own company and gave the first five projects away for free. It was the cheapest way to prove the method works.

On LinkedIn the questions that matter to him are what the company’s people talk about, who listens, and what follows for the business.

The future cannot belong to the few.

A few decide what gets generated. Anyone can send it to everyone. Trust becomes the scarcest thing on earth.

Arc Studio turns leaders into brands that shape industries, and builds thriving companies and communities around them. Power to the many voices.

For leaders, your name travels further than your logo

Buyers, investors and future employees look up the people before they look at the company. A leader who stays silent hands the story of the company to someone else.

For leadership teams, one voice is a profile and a team of voices is a category

When the CEO, the commercial leaders and the key experts talk about the same direction in their own words, the company starts to set the agenda of its industry.

For companies, the seat at the top is open now

In most industries nobody owns the conversation yet. It goes to the companies that start before it is obvious, and trust built through people compounds every quarter.

What the coaching is made of

Thought Leaders 2027 is coaching on building your personal brand on LinkedIn and in the media with AI. Every session is built to support your company’s strategic and commercial goals. It is shaped around whom you want to reach, what you want to be known for and what that means for sales. Every participant leaves with a plan of their own.

People are the company’s strongest voice

Why the profiles of leaders and experts are the new company page, how the LinkedIn algorithm reads people and how the media finds its experts. And why consistency beats volume.

Joonas Kylliäinen in conversation in a studio.

AI interviews, you talk

Everyone builds a description of their own voice. AI interviews them, drafts in their own words and follows the news they have something to say about. The exercises use your own tool, such as Copilot or Claude, and a person approves every post.

Joonas Kylliäinen in a podcast conversation in a studio, another participant in front of him.

From plan to practice

A plan on one page, a profile that works as a landing page, a month of posts in one sitting and five steps for next week.

Three coaching formats

For leaders, leadership teams, experts and teams at different stages with LinkedIn and AI. A group CEO and a new expert can sit in the same room, and both leave with their own plan.

1.5

hours

Essentials

The whole programme in one session. Fits a staff day, a kick-off, a breakfast or a talk at your event, on site or online.

2.5

hours

Hands on

Tailored to your industry and goals. Participants use their own Copilot to write a voice description, fix their profile and draft a month of posts.

Series

for teams

Team or leadership series

Several sessions built for your team, for example the leadership team’s own session, hands on for experts and a follow-up a month later.

Pricing

Price per session. Choose the length, the content is fitted to you.

Essentials · 1.5 h

€1,000

On site or online.

LinkedIn and its algorithm today
AI as interviewer and writer
A plan on one page
Five steps for next week

Hands on · 2.5 h

€2,000

Includes a 15-minute break. Tailored to you.

Planning with the buyer before the session
Everyone writes their own voice description with their own AI tool
The profile as a landing page
A month of draft posts ready

Team or leadership series

Several sessions for a team or a leadership team. Tell me who is taking part and what you want to achieve, and we build the programme around that.

Separate sessions for the leadership team and experts
A follow-up to look at what has been published

Quote

Request a quote

+ VAT. Mileage is added for sessions outside the Helsinki region.

Joonas’s latest appearances

Keynotes, webinars and podcasts with leading companies and personal brands in business.

The videos are in Finnish.

Fondian, Sofokuksen ja Arc Studion kolme AI-investointia

Miten teet Claudella markkinoinnin ja myynnin verkkosivut viidessä minuutissa?

Rohkean brändin anatomia, vieraana Pauli Waroma (Demand Podcast)

Brändiä Rakentamassa vlog

Along for the ride at Arc Studio, in the everyday work of building personal brands. In Finnish.

2 uutta podia

Arc Sport

Tapaa Sonja

The world’s leading commercial thought leadership agency

Arc Studio builds commercial thought leaders on LinkedIn. Images, video and timely subjects make the expertise of leaders and experts visible to the audiences that matter to the business.